Building Trust: In Business, Politics, Relationships, and Life by Robert C. Solomon and Fernando Flores (Paperback – May 1, 2003) “The problem of trust has clearly emerged as the problem in human relationships and organizations. What makes most companies falter-leaving aside market forces, bad products, and incompetent management-is the lack of trust.”
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith (Hardcover – Aug 24, 2009) “Trust agents use today’s web tools to spread their influence, faster, wider, and deeper than a typical company’s PR or marketing department might be capable of achieving, and with more interest in people, too. We need to become them and harness them…A Trust Agent builds networks almost reflexively by being helpful, by promoting the good work that others do, by sharing even their best stuff without hesitation, and by finding ways to deliver even more value on top of all that without asking for anything in return.”
Trust: The Secret Weapon of Effective Business Leaders by Kathy Bloomgarden (Hardcover – Feb 20, 2007). Woodrow Wilson once said, “The business of America is business.” Bloomgarden’s book builds on that observation with another: “The business of CEOs is trust.” The challenge for CEOs is to have the vision to see today’s mirages of success as just that – not the enduring success that is earned by building a better future for employees, customers and stockholders.
The SPEED of Trust: The One Thing that Changes Everything by Stephen M.R. Covey (Hardcover – October 17, 2006). Trust is expressed by a paradigm that includes five waves of trust (self trust based on the principle of credibility, relationship trust based on the principle of proper behavior, organizational trust based on the principle of alignment, market trust based on the principle of reputation, and societal trust based on the principle of contribution).
Trust: The One Thing That Makes or Breaks a Leader by Les T. Csorba (Hardcover – Aug 1, 2004) “In Leadership, trust is the decision that followers make to rely on a leader under a condition of risk.”